Miu Miu Radio

New York

Wahter Studio partnered with Miu Miu to bring Miu Miu Radio to life through a special in-store moment in New York City. Designed as an intimate, broadcast-inspired activation, the event centered on a curated host—selected by Wahter Studio to embody the brand’s wit, intelligence, and cultural fluency—guiding guests through a live, conversational program. With thoughtful pacing, brand-coded storytelling, and a refined atmosphere, the experience translated Miu Miu’s universe into a warm, human-led format: part community gathering, part live “on-air” moment, all anchored in the house’s distinctive codes.

TALENT MGMT - CONSULTATION