Miu Miu

Dallas Texas

Wahter Studio partnered with Miu Miu to bring Tie The Knot to life across all North American boutiques for the 2025 holiday season. Designed as an intimate, craft-led moment, the activation invited clients to receive a hand-assembled charm created on-site using materials that reflect Miu Miu’s distinctive codes. Phase 1 introduced the holiday narrative with a focus on meaningful gestures, refined detail, and brand-aligned atmosphere.

TALENT MGMT - PRODUCTION - CONSULTATION